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EXHIBITOR Media Group


Women's Radio Interview
WomensRadio Editor in Chief, Pat Lynch, hosts Lee Knight, Founder  of Exhibitor Media Group,  on “Speak Up!”

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Name of Organization: EXHIBITOR Media Group

Website: www.EXHIBITOROnline.com

Field/Industry: Trade shows and Corporate Events

Date Founded: 1982

Founder: Lee Knight

Location: 206 S. Broadway, Suite 745, Rochester, MN 55904-6565

Contact Information:

Lee Knight, 507-424-4863
John Pavek, 507-424-4867

Chief Operating Officer:

Randal Acker, 507-289-6556

Message From the CEO

EXHIBITOR Media Group has two goals. 

First, it seeks to help companies optimize the effectiveness of face-to-face experiential media as part of the overall marketing mix. 

Second, EXHIBITOR Media Group wants to provide trade show and corporate event marketing professionals the skills and knowledge needed to improve their programs in an ever-changing economy.

Along with its two magazines, EXHIBITOR Media Group’s major effort to achieve these goals is through EXHIBITOR shows. EXHIBITOR2010 meets from March 14-18 at Mandalay Bay in Las Vegas. EXHIBITOR2010 will feature 200 sessions presented by world-class speakers and industry experts.  The curriculum includes 70 new sessions that address emerging trade show and corporate event issues, trends, and concerns.    

EXHIBITOR2010’s Exhibit Hall will feature more than 250 leading exhibit and event marketing suppliers. Attendees will have the opportunity to test drive the newest exhibit and event concepts and services, plus research new "green" products and suppliers.  The show also has the reputation for being the place where visitors can see the future unveiled. More new products are premiered at EXHIBITOR Show than at any other similar event.  All together, more than 5,000 people from all 50 states and 29 countries are expected. EXHIBITOR Media Group also created a host of special events designed to help attendees explore new ideas in exhibit and event marketing, to catch-up with old friends and to make new connections.

Members

N/A

The Mission

EXHIBITOR Media Group’s mission is to provide trade show and corporate event marketing professionals with the tools and education necessary to produce high-quality programs with measurable results.

Why was your organization launched?

To meet an untapped need to educate members of the trade show and corporate event industry about its best practices and to debut new products and technologies.

What are the organization’s goals for this year?

To continue to fulfill EXHIBITOR Media Group’s mission statement through a product mix that educates audiences in a way that makes organizations more successful; and to do so in an environment that brings buyers and sellers together 

Programs and Initiatives

EXHIBITOR Media Group is constantly striving to deliver an improved product whether it’s editorial for its Award winning magazines, new and improved content for EXHIBITOR Learning Events or an expansion and refinement of the Certified Trade Show Marketer (CTSM) professional certification program – EXHIBITOR Media Group is always looking to customers to see what it can do better. 

Special Dates and Events

March 14-18, 2010.  EXHIBITOR Media Group works all year-long on the EXHIBITOR Conference and Exhibition.  Each year, when the date arrives and EXHIBITOR Media Group sees thousands coming together to learn and conduct business, it’s an extremely satisfying feeling.  The next favorite date is March 27-31, 2011. (Next year’s show!)

EXHIBITOR2010, which meets each March in Las Vegas, is the world conference and exhibition on trade show and corporate event marketing.   EXHIBITORFastTrak is a series of regional conferences created in 2002 by Lee Knight in partnership with MC2.  It is designed to deliver intense, accelerated learning opportunities throughout the year.  EXHIBITORFastTrak’s 2010 schedule includes Boston, Chicago, San Francisco and Atlanta.   

Additional Information

EXHIBITOR Magazine is published 12 times per year and features the best practices in trade show marketing.   Corporate EVENT Magazine features case studies of strategic event marketing.   CTSM (Certified Trade Show Marketer) is a professional certification for trade show and corporate event marketing professionals.    EXHIBITOR'S web site, www.ExhibitorOnline.com, is the industry's most comprehensive online resource.

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