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EXHIBITOR Media Group
 WomensRadio
Editor in Chief, Pat Lynch, hosts Lee Knight, Founder of
Exhibitor Media Group, on “Speak Up!”
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Name of Organization:
EXHIBITOR Media Group
Website:
www.EXHIBITOROnline.com
Field/Industry:
Trade shows and Corporate Events
Date Founded: 1982
Founder: Lee Knight
Location: 206 S. Broadway, Suite
745, Rochester, MN 55904-6565
Contact Information:
Lee Knight, 507-424-4863 John Pavek, 507-424-4867
Chief Operating Officer:
Randal Acker, 507-289-6556
Message From the
CEO
EXHIBITOR Media Group has two goals.
First, it
seeks to help companies optimize the effectiveness of face-to-face
experiential media as part of the overall marketing mix.
Second,
EXHIBITOR Media Group wants to provide trade show and corporate event
marketing professionals the skills and knowledge needed to improve their
programs in an ever-changing economy.
Along with its two magazines,
EXHIBITOR Media Group’s major effort to achieve these goals is through
EXHIBITOR shows. EXHIBITOR2010 meets from March 14-18 at Mandalay Bay in Las
Vegas. EXHIBITOR2010 will feature 200 sessions presented by world-class
speakers and industry experts. The curriculum includes 70 new sessions that
address emerging trade show and corporate event issues, trends, and
concerns.
EXHIBITOR2010’s Exhibit Hall will feature more than
250 leading exhibit and event marketing suppliers. Attendees will have the
opportunity to test drive the newest exhibit and event concepts and
services, plus research new "green" products and suppliers. The show also
has the reputation for being the place where visitors can see the future
unveiled. More new products are premiered at EXHIBITOR Show than at any
other similar event. All together, more than 5,000 people from all 50
states and 29 countries are expected. EXHIBITOR Media Group also created a
host of special events designed to help attendees explore new ideas in
exhibit and event marketing, to catch-up with old friends and to make new
connections.
Members
N/A
The Mission
EXHIBITOR Media Group’s mission is to provide trade show
and corporate event marketing professionals with the tools and education
necessary to produce high-quality programs with measurable results.
Why was your organization launched?
To meet an untapped need to educate members of the trade
show and corporate event industry about its best practices and to debut new
products and technologies.
What are the organization’s goals for this
year?
To continue to fulfill
EXHIBITOR Media Group’s mission statement through a product mix that
educates audiences in a way that makes organizations more successful; and to
do so in an environment that brings buyers and sellers together.
Programs and Initiatives
EXHIBITOR
Media Group is constantly striving to deliver an improved product whether
it’s editorial for its Award winning magazines, new and improved content for
EXHIBITOR Learning Events or an expansion and refinement of the Certified
Trade Show Marketer (CTSM) professional certification program – EXHIBITOR
Media Group is always looking to customers to see what it can do better.
Special Dates and Events
March
14-18, 2010. EXHIBITOR Media Group works all year-long on the EXHIBITOR
Conference and Exhibition. Each year, when the date arrives and EXHIBITOR
Media Group sees thousands coming together to learn and conduct business,
it’s an extremely satisfying feeling. The next favorite date is March
27-31, 2011. (Next year’s show!)
EXHIBITOR2010,
which meets each March in Las Vegas, is the world conference and exhibition
on trade show and corporate event marketing. EXHIBITORFastTrak is a series
of regional conferences created in 2002 by Lee Knight in partnership with
MC2. It is designed to deliver intense, accelerated learning opportunities
throughout the year. EXHIBITORFastTrak’s 2010 schedule includes Boston,
Chicago, San Francisco and Atlanta.
Additional Information
EXHIBITOR Magazine is published
12 times per year and features the best practices in trade show marketing.
Corporate EVENT Magazine features case studies of strategic event marketing.
CTSM (Certified Trade Show Marketer) is a professional certification for
trade show and corporate event marketing professionals. EXHIBITOR'S web
site,
www.ExhibitorOnline.com, is the industry's most comprehensive online
resource.
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