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The
Purchase Power
of the Big
Green Purse!
Join Diane and Editor in Chief, Pat Lynch, as they discuss
the enormous power of purchase that women can put to good use to help combat
the many current environmental crises.
Listen Here
Name of Organization: Big
Green Purse
Website:
www.biggreenpurse.com
Field: Sustainability, Green
Shopping, Green Living
Date Founded: April 22, 2007
Founder: Diane MacEachern
Contact Information: Diane MacEachern,
Founder & CEO, Diane@biggreenpurse.com, 240-533-6384
Mission Statement
Big Green Purse encourages women to use their consumer clout to
protect the planet. We focus specifically on products and
services that have submitted to life cycle analysis and third
party verification of their environmental claims. Because women
spend eighty-five cents of every dollar, we understand the power
women have to pull manufacturing in a greener, cleaner
direction.
Why was your organization launched?
Because women spend eighty-five cents of every dollar, we
understand the power women have to pull manufacturing in a
greener, cleaner direction.
What are the organization’s goals for
this year?
1. Add 10-20,000 women to those who have already
joined the One in a Million campaign, an initiative to help
women shift $1,000 of their annual household budget to products
and services that benefit the environment
2. Reach more corporate audiences with information to improve
the marketing of certified green products and services to women
3. Broaden the reach of Big Green Purse through increased media
attention, personal appearances, and Internet outreach
Credit: Wendy Markowitz
Women's Calendar is a service of Women's Online Media and Education Network. |
